Juicy Couture
Set Design
Floral Design
Creative
Concept & Set
Concept & Set
Concept & Set
Concept & Set
Concept & Set
Concept & Set
Concept & Set
Concept & Set

For the iconic brand, Juicy Couture, we wanted to create a set that was reminiscent of a y2k slumber party... with a punk edge.

The end result included a backdrop of draped pink satin, a custom leopard print plinth and matching mirror and gothic-inspired floral displays. Details included ribbon-trimmed serving plates, diamanté chains and accessories and baroque-style pedestals filled with blingy sweets and treats.

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Pink ‘J’adore Couture’ underwear displayed against white wall as part of Paradiso Studio’s Juicy Couture set design — playful Y2K slumber party aesthetic with a punk edge
Juicy Couture
Juicy Couture
Juicy Couture
Juicy Couture

May 2024

In this project, Paradiso held responsibility for Creative Direction, Set Design and Floral Design.

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Glamorous floral arrangement with pink roses, black feathers, and satin drapery on leopard-print plinth — Paradiso Studio’s Juicy Couture set evoking nostalgic luxury and attitude.

Creative Direction, Set Design + Floral Design: Paradiso Studio

Client: Juicy Couture/ICONIC

Event Production: ICONIC

Photography: Simona Paulina

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Juicy Couture velour tracksuits in bright pink, blue, and black on branded clothing rack, styled by Paradiso Studio for retro Y2K-inspired fashion activation.
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